Digital Strategy and Consultancy
WHO WE ARE
Who is Collaboraid?
And what is it all about?
Collaboraid is mostly Sandra Riches. We help companies develop and implement their digital strategies by structuring, training and growing their digital teams. We have a very practical and can-do attitude, which ensures we help you make digital happen in a way that works for you.
Over the years we have completed extensive consultancy on the development and implementation of digital marketing strategies. We have analysed clients’ requirements and translated this into strategies and campaigns that were relevant for each of their market segments.
User and business objectives lead our digital strategies. We aim to find the sweet-spot where customer and business needs meet. We work this way across Content Strategies, Web Strategies, Intranet Strategies and Social Media Strategies.
We work closely with senior management to determine how internal digital ownership should work, how the team should be structured and what the reporting lines and org chart should look like. We help recruit digital staff and train existing staff and senior management on the role of digital and more specialised digital disciplines. We can also help find the right vendors and partners to help you make your digital strategy come to life.
WHAT WE DO
At the heart of an effective digital presence is a sound strategy.
We develop Digital Strategies, Content Strategies, Web Strategies, Social Media Strategies and Intranet Strategies.
We aim for simplicity, taking things away rather than adding things on.
We work this way across all of our user experience, wireframing and information architecture work.
Teams and governance
We work closely with senior management to determine how internal digital ownership should work, how the team should be structured and what the reporting lines and org chart should look like.
We have helped organisations with their digital teams and migrating social media to customer service teams.
WHAT WE DID
Sandra made the move from TV production to the digital industry in early 2000. Her first experience in the digital field was gained in the UK with a digital agency called Stickyeyes.
Stickyeyes at the time was one of the first and leading SEO specialists in the UK. It counted Ferrari, Halifax Bank, First Direct and Mercedes amongst our clients.
Sandra's move to Perth in 2002 coincided with the start up of Market United where she started as an Account Director and grew to become CEO.
She was responsible for shaping and driving the company’s commercial strategy, managing sustainable growth, and shaping the MU Way (a positive and honest way of working with our clients) in which staff could flourish.