Digital strategy
WHO WE ARE
Collaboraid is mostly Sandra Riches. I help companies develop their digital strategies. Customer and business objectives lead my digital strategies. I aim to find the sweet-spot where these needs meet. I work this way across Digital Strategies, Content Strategies, Web Strategies, Intranet Strategies and Social Media Strategies.
Over the years I have completed extensive consultancy on the development and implementation of digital strategies for large corporates and government agencies. I have analysed clients’ requirements and translated this into strategies that were relevant for each of their market segments, both across B2C and B2B.I work closely with senior management to determine how internal digital ownership should work, how the team should be structured and what the reporting lines and org chart should look like. I help recruit digital staff and train existing staff and senior management on the role of digital and more specialised digital disciplines. I can also help find the right vendors and partners to help you make your digital strategy come to life.
I have a very practical and can-do attitude, which ensures I help you make digital happen in a way that works for you.
WHAT WE DO
Strategies
At the heart of an effective digital presence is a sound strategy.
I develop Digital Strategies, Content Strategies, Web Strategies, Social Media Strategies and Intranet Strategies.
Customer and User Experience
I aim for simplicity, taking things away rather than adding things on.
I work this way across all of my customer experience, user experience, wireframing and information architecture work.
Teams & governance
I work closely with senior management to determine how internal digital ownership should work, how the team should be structured and what the reporting lines and org chart should look like.
WHO WE WORK WITH
Collaboraid works with large corporates and government agencies.
WHAT WE DID
2000-2002
Sandra made the move from TV production to the digital industry in early 2000. Her first experience in the digital field was gained in the UK with a digital agency called Stickyeyes.
Stickyeyes at the time was one of the first and leading SEO specialists in the UK. It counted Ferrari, Halifax Bank, First Direct and Mercedes amongst our clients.
2002-2010
Sandra's move to Perth in 2002 coincided with the start up of Market United where she started as an Account Director and grew to become CEO.
She was responsible for shaping and driving the company’s commercial strategy, managing sustainable growth, and shaping the MU Way (a positive and honest way of working with our clients) in which staff could flourish.
