A smiling woman with short, layered blonde hair and light skin, wearing a light-colored sweater and a dark top, posing against a plain background.

Who we are

We are Collaboraid, led by Sandra Riches, a digital strategist with 25 years of experience at the forefront of digital change. For over 15 years, I have served as an independent strategic partner, integrating seamlessly with executive teams to translate complex digital initiatives into clear, commercially sound action.

Our Unique Strategic Advantage

  • The Executive Lens: Sandra’s background as a former CEO of a digital agency and a Board Director means she approaches every challenge through the ultimate filter: risk, governance, and commercial viability. We don't just recommend a strategy, we help executives build the defensible business case to secure investment and mitigate organisational risk.

  • Dual-Sector Mastery: We bring a rare and invaluable perspective, having worked extensively across major corporates (developing a sharp commercial focus) and a large number of State Government agencies (mastering their complex processes, governance, and risk frameworks). This dual knowledge is key to de-risking digital programs of work.

  • Future Focus: We embrace the opportunities of Artificial Intelligence and the critical importance of cybersecurity in digital operations, ensuring your strategy is built not just for today, but for sustained success tomorrow.

What we do

We deliver strategic advisory across three high-impact areas, ensuring digital strategy aligns with executive priorities, commercial goals, and operational realities.

Illustration of a yellow light bulb symbolising strategy.

Strategic Digital & Business Case Advisory

We translate digital ambitions into tangible, commercially viable strategies and defensible business cases that secure executive buy-in and investment.

  • Digital Strategy & Transformation: Developing overarching strategies for web, digital operations, content, data, intranets, and specific digital projects.

  • Investment Security: Writing robust, board-ready business cases that articulate ROI, justify investment, and clearly define risk.

  • Commercial Viability: Applying a strong commercial lens to all strategic planning to maximise return on digital expenditure.

Illustration of a person symbolising UX and CX.

Customer and User Experience

We develop secure, intelligent, and optimal customer and user journeys and experiences that are built on strategic direction, not just design trends.

  • CX Direction Setting: Defining the optimal Customer Experience (CX) direction for your organisation.

  • UX Development: Designing high-quality User Experience (UX), Information Architecture, and wireframes for complex websites and portals.

  • Security & AI Integration: Ensuring all experience design accounts for cybersecurity considerations and strategically integrates the role of AI for both back-end efficiency and customer-facing interactions.

Illustration of a set of scales symbolising governance and risk.

Governance, Operating models & Risk management

We build the structural foundations required for lasting digital success, ensuring your organisation is structured and governed to execute with speed and stability.

  • Target Operating Models: Working with senior management to define governance structures, set internal digital ownership, and design optimal team structures and reporting lines.

  • Executive Risk Support: Advising executives on the risk impacts of digital decisions and ensuring compliance with relevant government processes and procedures.

  • Team & Vendor Support: Helping recruit specialist digital staff and providing strategic oversight for vendor selection and management.

Who we work with

Collection of logos from various organizations, including government agencies, companies, and educational institutions, such as GESB, Western Australia government departments, Perth Airport, Water Corporation, Crown, Western Power, Department of Energy, Mines, Industry Regulation and Safety, Department of Primary Industries and Regional Development, Perth Children's Hospital, Department of Health, Liquor Barons, Synergy, Landgate , University of Western Australia, Steel Blue, Bankwest, City of Subiaco, Allight Sykes, Silverchain, HBF, ADMA, Econsultancy, and others.

Collaboraid works across corporates and government.

Collaboraid is on the Western Australian State Government Information and Communications Technology Services Common Use Arrangement CUAICTS2021.

Get in touch

Interested in working together? We’d love to hear from you. Fill out some info and we will be in touch shortly.

Yellow plus symbol, like the Collaboraid logo.